We launched Pridefit app as a way to bring world-class programming to members who wanted directed independence. We knew that this would be great for individuals who already had solid fitness habits under their belt—who didn’t need to rely on a coach every day for motivation getting to the gym.

In 2026, we’re releasing brand new gym programs and we’ve got huge plans to launch new features to keep getting results for our gym-goers.

And we’re also going back to where my fitness journey began: with live classes (hosted on Zoom).

You know how we take mental health days from school and work?

We need those from fitness too. 

If you were a professional athlete like Simone Biles or Coco Gauff, your body would need a few days a week to physically recover. They are training so incredibly hard to be the best athletes in the world, and with that kind of intensity comes immense need for recovery that can take days. 

For us...

You’re taking a class and it’s deadlift day. Your coach gives you a new cue to try because you’ve been feeling some pain your lower back.

You drop your butt and make the lift, but it feels like you added 100 more pounds to the bar.

Your coach says, “great job. I’ve never seen your back position stay so neutral. Keep doing that.”

But it felt much harder. How can that possibly be right?

I despise pain.

 I hate cold water, cry getting my eyebrows tweezed, and as much as others enjoy it, find absolutely zero joy in any kind of pain in the bedroom.

Maybe that’s a bit TMI, but I tell people how pain averse I am, and inevitably they say to me, “that can’t be true! I’ve seen you almost pass out in a workout! You love pain!”

Which brings up an important conversation:

What is the difference between discomfort and pain?

We are BACK with another big update to the Pridefit app, so let me walk you through the changes!

Firstly—no more separate login for the community! This has been a huge complaint that we’ve finally been able to address and I’m so excited it’s finally here. From now on, you’ll be logged into the community automatically if you’re logged into the app, or if you’re logging in browser, you can use your pridefit credentials.

Secondly, and maybe more fun, you’ll see that we’ve got new design and new tabs along the bottom of the app.

This was for two reasons...

...By no means am I telling you to stop listening to music on your run, but on occasion? That’s exactly what I’m telling you to do. So many of our members can’t bare the thought of doing a workout without something to listen to. Whether it’s music, a podcast, or an audiobook, most people at the gym need some kind of distraction to get through their workout. But is it hurting our long term goals?

Our actions and how we treat people is much more important than whether our selflessness was completely legitimate.

Expecting altruism from humans who have evolved to inherently focus on their own survival seems like the wrong objective. Some selfishness will always be part of the equation and trying to change that will drive us crazy. I’m also by no means saying that we shouldn’t continue to try to prioritize that angel on our shoulder more, mostly because I believe that angel provides higher life-satisfaction.

Yet maybe the most important example in my life comes from fitness.

I can’t emphasize enough the importance of just getting started.

Yes, this can be applied to just about every area of your life, but I’m talking specifically about fitness.

When we push off the fitness program or eating better, the barrier to entry gets higher and higher. Our brain perceives these challenges as harder and harder, and the likelihood of getting started gets lower and lower.

This kind of procrastination is incredibly common. When we think about a task as being a heavy lift, it’s easy for us to want to start tomorrow, next week, or even next year because you think you’re going to have to give up your whole life to accomplish it.

This is the problem though.

We are so unbelievably excited to share with you our biggest app update yet! We’ve been working incredibly hard with our development team to make the app the best that it can possibly be, and we know that this update will improve your workouts dramatically!

You’re taking a class and the coach yells out from the other side of the room, “let’s try to get another inch lower on our squats!”

You, being the great athlete that you are, assume that you are getting low enough in your squats and that the note was for the person next to you who isn’t getting even close to parallel.

When, in fact, the note was for you. Because you’ve been going to this gym for 8 years now and are still trying to skate by with the bare minimum requirement—never pushing yourself to move better or lift heavier than suggested.

Here’s a little trick that I want you to consider

Maybe this is just me dealing with my own personal brand of anxiety, but do you ever have those days where the spiral just wont go away?

You can’t stop fixating on your body or the tone that your husband used with you this morning when he just woke up. You’re overwhelmed with work or worried about having to pay the bills this month.

I tend to lean more into being a worrier. In the moment I can tell myself that worrying isn’t going to make the problem go away, but sometimes our brains are just too powerful to override.

And on those days where you feel like you have no control over your thoughts and emotions, I want you to remember one thing:

Life is hard. Regardless whether you do everything right.

It’s the hardest thing we’ll ever do.

The good news is that ‘hard’ is relative.

What is hard to you may seem easy to your neighbor.

What is hard to someone living in a third world country may seem impossible to us.

The privilege that we have, and it is a privilege you shouldn’t waste, is...

Imagine you’re the only person left on earth.

Are you worried about looking a certain way in the mirror?

Do you measure your health by the weight on the scale?

Are you nervous about fitting into your bathing suit?

or

Are you proud of yourself for being able to carry two buckets of water on your back today instead of your usual one?

What if I told you that you were seriously screwing up your ability to get results at the gym by not sleeping enough? Would you actually believe me? Or slough it off and say that you’re one of the few who can get by with 5 hours a night?

We all know that we’re supposed to get 7-9 hours of sleep every night. Whether we take that seriously is another story.

Believe it or not...

I’m not going to pretend like I’m a brain expert, but I’d be willing to bet a million dollars that doing things we’re bad at is good for us.

1️⃣ If you only do things you’re good at for the rest of your life, won’t you get bored?

2️⃣ …

The best way to talk yourself into something being unconquerable is to believe that you’re the only one experiencing it.

Reminding yourself that weight loss is challenging for millions of people actually empowers you to make change because it’s not a ‘you’ problem. Weight loss is challenging for millions of people!

But when we think that this is a ‘me’ problem that no one else in the world can relate to, that’s when the hopelessness sets in. That’s when the motivation wanes and the stagnancy occurs.

When climbing Everest, you stop at each camp to acclimate to the elevation.

When training for a marathon, you gradually work your way up to 26.2 miles to avoid injury.

When starting a fitness routine, you begin with the minimum number of workouts per week that you’re 100% certain is achievable, and add more workouts as consistency is established.

This means you won’t climb Everest unbroken. You won’t run a marathon tomorrow. And you won’t get life-changing fitness results in a week.

“When does this get easier?”

It doesn’t. You either give up, or your learn to enjoy some part of the process.

Coaching CrossFit gives you an unnerving glimpse into people’s first experiences feeling true pain in a workout.

When you’re first starting, it can feel like every single day is the hardest workout you’ve ever done. And the question inevitably comes up: when will this get easier?

An object in motion, stays in motion. An object at rest, stays at rest.

Probably the only thing I remember from AP physics.

Who knew Newton was talking about starting a fitness routine when he discovered the laws of motion?

I don’t need you to start with the perfect fitness routine.

I don’t need you to find the ideal diet for you right now.

I just need you to start moving forward so we can figure out what is right for you.

Once an object (you) is in motion, we can pivot, shift, or fine-tune. As the behavioral psychologists remind us: motivation follows action, not the other way around.